Build Your Social Capital – 28 Tips

The most important consideration when writing anything, whether an article, sales page, press release, etc., is who your audience is. What you write, including your message, your style, the language you use, the concepts you mention or explain, is all determined by who your audience is. Writing is not about you at all. Sure, you’re the conduit, and it might be your unique message you’re conveying. But it’s the audience who matters. You are connecting your message to them.

You are right. Only doubtful companies proffer quick results. Nobody can guarantee number one ranking on Google, whatever they may say. It takes time and diligence before you can see any impact of whichever strategy you put to work.

So, when did this actually start? When did the journey of Vlogging begin? Well, it was on January 2, 2000, when Adam Kontras, the first Vlogger, posted a video of him next to his blog entry to inform his friends and his family about his cross-country move to Los Angeles to pursue show business, marking the first post on what would later become the first Vlog. In November that same year, Adrian Miles posted a video which comprised of a changing text on a still image, thus coining the term vog. Soon the journey of Vlogging began which then grew in leaps and bounds.

Another way is with social media, but would require a little more effort. The idea here is to go to, for example, your favorite restaurants and rave about it on all the social media sites. Go to the owner and set something up. Trade your for money. You can tweet about it on Twitter, and say “if you saw this on Twitter, you get X amount of on your next meal. Yelp is another locally oriented social site just for that purpose. You would be surprised at the amount of business owners who know nothing about the advantages of leveraging web 2.0. There are 1000’s of websites out there for this and all you do is sit there and plug in their restaurant, or gym, or health food store.

Where Twitter will succeed is in corporate research. With the Twitter new live link and archiving into Google, it can become a great research tool for business owners, sales executives and many others in an organization. What blog said what, which journalist reported a certain story and many more research type queries.

I think the success of your social media experience is heavily dictated by your social capital. It is my belief that significant improvements in individual social capital will improve overall social media engagement metrics. For me, this is an industry-wide issue.

Even though search engine optimization is the gateway to success in online business, the going isn’t going to be easy. The coming years will see challenging times for any SEO outsourcing company as well as for a social media services company.

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